Wednesday, November 25, 2009

Cartoon Characters in Which? Firing Line - women fashion jeans - Top

Cartoon Characters in Which? Firing Line

Caroline Lovell
Brand Republic
October 2, 2008

LONDON - Which? has urged the food industry to stop using cartoon marketing for unhealthy foods, in a report published today.

The consumer watchdog has called for a cartoon loophole to be closed in self-regulatory CAP and BCAP codes in order to tacklechildhood obesity.

Out of 19 children’s food company-owned cartoon characters, its research found that none of the characters promoted healthier foods.

It pointed to Tony the Tiger, Pom-Bear, Moo the Dairylea cow and Snap, Crackle and Pop as cartoon baddies.

Which? has called for the advertising codes to be strengthened significantly.

It described current CAP and BCAP codes as weak because they only restrict the use of third party licensed characters and do not cover promotional material.

It has urged the Government to provide clearer direction on marketing less healthy foods to children and has called on the Advertising Standards Authority to create a CAP advisory group with consumer representation.

However, an ASA spokesman said: "The Which? report is not saying anything new. The rules surrounding food and soft drink advertising to children were significantly tightened only last year following a review of all the evidence and extensive public consultation, including input from Which? .

"These robust new rules are amongst the toughest in the world."

But Clare Corbett, a Which? food campaigner, said: "Cartoons are great fun for kids. We definitely don’t want to see the end of popular characters like Tony the Tiger and the Honey Monster, but we do want to see them promoting healthier products.

"If the industry fails to act, the Government must step in."

The new rules, revised in April 2007, are currently being evaluated. A full public consultation is planned for later this year.

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17 comments:

  1. cheapshirtsnow1November 25, 2009 at 3:24 AM

    Cute styles, pretty hair....and I love boots with denim shorts!! :) The light brown boots were cute too!!

    ReplyDelete
  2. allthefashionclothesNovember 25, 2009 at 3:31 AM

    jesus you are hot!

    ReplyDelete
  3. wholesalefashionclothesNovember 25, 2009 at 3:47 AM

    The outfits at the begginning were so cute but towards the end I dont know what happened LOL im curious as to how tall u are

    ReplyDelete
  4. bestclothingwholesalersNovember 25, 2009 at 3:56 AM

    You look so precious and adorably sweet,angel

    ReplyDelete
  5. clothingapparelyouwantNovember 25, 2009 at 3:58 AM

    love the one at 1:01 :)
    :D

    ReplyDelete
  6. cheapshirtsnow1November 25, 2009 at 4:08 AM

    These are so adorable! It's amazing how chic you can look in a simple top and leggings with a good belt and pair of boots. The grey leggings and brown boots/belt in particular makes your legs look so long. The skirt in the first outfit is so cute, too.

    I generally gravitate towards tops that are slightly longer when I wear leggings on bottom, but you're tall and thin enough that all of these work well on you.

    ReplyDelete
  7. wholesalefashionclothesNovember 25, 2009 at 4:15 AM

    I love the outfits

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  8. wholesalefashionclothesNovember 25, 2009 at 4:27 AM

    I like the one at 3:30.

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  9. clothingapparelyouwantNovember 25, 2009 at 4:28 AM

    that's good u have ur own opinion

    ReplyDelete
  10. allthefashionclothesNovember 25, 2009 at 4:39 AM

    great video..!!

    ReplyDelete
  11. allthefashionclothesNovember 25, 2009 at 4:48 AM

    you are so cute and i love your styles:)

    ReplyDelete
  12. cheapshirtsnow1November 25, 2009 at 5:00 AM

    i saw a ghost...

    ReplyDelete
  13. cheapshirtsnow1November 25, 2009 at 5:15 AM

    Thanks a bunch! ^-^
    Yes, I love boots too much nowadays... I keep looking for more pairs when I'm out shopping.

    ReplyDelete
  14. allthefashionclothesNovember 25, 2009 at 5:20 AM

    Thank you! =]
    I'm about 5'7".
    && modeling would be really fun.

    ReplyDelete
  15. wholesalefashionclothesNovember 25, 2009 at 5:31 AM

    Thanks a bunch! =]
    Forever 21 has a lot of belts that have snaps on them (such as my thick black belt). Otherwise, belt size is important - if you get one that fits your waist/hips correctly there won't be much left to hang off after it's clasped. Or, with my woven brown belt I sometimes stick a bobby pin through to hold the end down. Tape might work, too, in some cases, but I haven't personally tried that.

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  16. clothingapparelyouwantNovember 25, 2009 at 5:40 AM

    great style ! u should model u are so tall ! lol how tall r u ?

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  17. cheapshirtsnow1November 25, 2009 at 5:43 AM

    Wow! Your video was great! I'm looking to update my wardrobe, and this was perfect. I love everything you "modeled" for us. Everything looks stylish, and I really liked how you switched around the same clothing items to make new, different outfits. (Clever!) I was looking to do things like that, too. I really liked the leggings, and the belts, but I have to ask: Where do you get belts that don't "hang" after clasping? Do you know what I mean? Sorry so long ...

    ReplyDelete

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